London’s largest shopping centre opened on the 30th October 2008 in Sheperd's Bush. Part of the White City District it is now estimated that the annual footfall will be 20 million people.
Unusual for traditional shopping malls in that it has an area specifically aimed at high end retail called The Village. This has attracted Black Label brands such as Burberry, De Beer, Dior, Gucci and Louis Vuitton in addition to the 270 others stores.
Our Contribution
Westfield commissioned PearsonLloyd to deliver a unified concept for all the on-mall messaging and signage which included static wayfinding, digital signage, concierge reception desks and interactive wayfinding information points. The unique organic shapes conceived by PearsonLloyd were fabricated from LG Hi-Macs by world leading manufacturers Rosscopf and Partner AG with the Concierge Reception desks actually being fabricated on site.
10 Squared were commissioned by Westfield to modify the conceptual designs of the Interactive Rings to ensure that form did not compromise function and then to design, manufacture and install the touch screen technology module. In all, 32 interactive screens were installed including the 4 screens on the Concierge Reception Desks. Each screen is direct sunlight viewable and in order to provide the highest possible screen clarity is glass bonded, which has the added benefit of making the screen incredibly rugged.
Working to very exacting standards and very tight timescales 10 Squared delivered the whole project in six weeks – in time for opening.
Westfield London
London’s largest shopping centre opened on the 30th October 2008 in Sheperd's Bush. Part of the White City District it is now estimated that the annual footfall will be 20 million people.
Unusual for traditional shopping malls in that it has an area specifically aimed at high end retail called The Village. This has attracted Black Label brands such as Burberry, De Beer, Dior, Gucci and Louis Vuitton in addition to the 270 others stores.
Our Contribution
Westfield commissioned PearsonLloyd to deliver a unified concept for all the on-mall messaging and signage which included static wayfinding, digital signage, concierge reception desks and interactive wayfinding information points. The unique organic shapes conceived by PearsonLloyd were fabricated from LG Hi-Macs by world leading manufacturers Rosscopf and Partner AG with the Concierge Reception desks actually being fabricated on site.
10 Squared were commissioned by Westfield to modify the conceptual designs of the Interactive Rings to ensure that form did not compromise function and then to design, manufacture and install the touch screen technology module. In all, 32 interactive screens were installed including the 4 screens on the Concierge Reception Desks. Each screen is direct sunlight viewable and in order to provide the highest possible screen clarity is glass bonded, which has the added benefit of making the screen incredibly rugged.
Working to very exacting standards and very tight timescales 10 Squared delivered the whole project in six weeks – in time for opening.
More images