The new Bull Ring opened on the 4th September 2003 with 276,600 people through the doors on the opening day and a further 36.5 million people during the first year.
Anchor stores of Debenhams and the Iconic form of the Selfridges store where 15,000 aluminium discs reproduce the effect inspired by a Paco Rabanne sequined dress.
Our Contribution
Commissioned by Hammersons (as part of the Birmingham Alliance) and working directly with the architects and designers Benoy, the 10 Squared design team produced a touch screen information point which reflected the angular linear form of the Debenhams end of the Centre with the organic forms of the Selfridges building. Combining Stainless Steel, Powder coated steel and rolled, toughened edge lit glass, the information points were designed to be stand-alone or arranged in clusters. 23 information points were installed ready for the Bull Ring Centre opening and provide way finding, store directory, Centre information and promotions.They were also fitted with the facility of printers and card readers ready for a gift card vouchers solution.
Birmingham Bullring
The new Bull Ring opened on the 4th September 2003 with 276,600 people through the doors on the opening day and a further 36.5 million people during the first year.
Anchor stores of Debenhams and the Iconic form of the Selfridges store where 15,000 aluminium discs reproduce the effect inspired by a Paco Rabanne sequined dress.
Our Contribution
Commissioned by Hammersons (as part of the Birmingham Alliance) and working directly with the architects and designers Benoy, the 10 Squared design team produced a touch screen information point which reflected the angular linear form of the Debenhams end of the Centre with the organic forms of the Selfridges building. Combining Stainless Steel, Powder coated steel and rolled, toughened edge lit glass, the information points were designed to be stand-alone or arranged in clusters. 23 information points were installed ready for the Bull Ring Centre opening and provide way finding, store directory, Centre information and promotions.They were also fitted with the facility of printers and card readers ready for a gift card vouchers solution.
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